Toto is an automated, cloud-based technology that can verify the authenticity of any food item. It’s one of those services you only really hear about when something goes wrong. The Food and Drug Administration (FDA) recently announced it would be using this service to check the authenticity of foods in the United States.
The FDA uses Toto as part of its food safety surveillance system, which involves tracking suspicious outbreaks across America. So far, they have found more than 1,300 different items that were potentially contaminated with E. coli and salmonella.
If a problem arises when someone eats a tainted item, the FDA will trace the contamination back to the original source and then make sure the affected company takes responsibility for handling the situation properly. This way, no one is at risk of getting sick because of their meal.
In order to use Toto, you first need to sign up for a free account. When your business is verified by Toto, you’ll get access to a number of tools so you can monitor everything from your inventory to shipping information to your customer interactions. You can also track specific products, including those that are being tracked by the FDA.
Here are some key questions about how Toto works that you might want to answer before signing up for a free account.
What do I need for my site to be approved for Toto?
Before applying to join Toto, you need to determine if your site meets certain criteria. Here are the most important things you need to know:
You must be able to provide a “unique identifier” for each product that you sell online. In other words, every item sold on your website needs to have a unique code attached to it, which ensures that you don’t sell two identical items. If you’re not 100 percent sure where to start, you can contact your web hosting provider or look into whether your eCommerce platform offers this feature already.
Your payment processor needs to support the ability to pay with cryptocurrency. There are plenty of ways to accept cryptocurrency payments, but most popular ones like Stripe, PayPal, and Amazon Payments require a credit card processing solution, which isn’t ideal for online merchants who prefer to stay away from third parties.
Your shipping provider should allow you to ship internationally. Many major shipping providers like FedEx, UPS, DHL, and USPS have international shipping options. However, there may be some smaller companies that specialize specifically in international shipments, like FEDEX EXPRESS, which allows for expedited delivery anywhere in the world within 24 hours.
You need to have enough space online to store all of your products. The best option here is to outsource your storage to a reputable partner like BoxCryptor. This is especially important if you plan on selling large quantities of items.
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Where can I find more information about Toto?
While Toto has a lot of information available online, you’ll probably find the best resources through Toto’s official blog. They regularly post articles about trends in the marketplace and tips on how to navigate the new challenges that come along with the pandemic. And, if you have any questions, the Toto Support team is always happy to help.
Can I purchase Toto without going through their application process?
When you apply to become an authorized Toto user, you’ll have to fill out a short survey to confirm that you meet their requirements. Once you complete that, you’ll receive a confirmation email with login details for your account. After you log in, you can view your dashboard and begin working with the tool.
What is Toto’s verification process?
Once you’ve completed the above steps, Toto will send you a letter confirming that your site meets the necessary specifications. You’ll then need to take three photographs of your packaging and place them in front of a camera. These photos show that your package contains what it says it contains. Then, you’ll upload those images into your account and set them aside until Toto sends you a notification confirming that your site has been approved.
This approval typically takes around five to seven days, depending on how many sites you manage to submit. If you submit your site multiple times, you’re likely to run into issues with duplicates. Make sure to wait patiently as Toto processes all requests.
What is a Unique Identifier?
A Unique Identifier is a unique code assigned to every product on your site that you can use to reference it later. Every time someone buys an item on your site, you need to enter the Unique Identifier code and store that information somewhere along with the rest of your transaction data. That way, you won’t accidentally sell two identical products.
For example, imagine you had a pair of shoes in stock for sale on your site. You could assign a unique ID to each item, like “pair of black sneakers” or “black high top sneakers.” From there, you can use that information to see if someone else purchased the same item on your site.
You could even go one step further and create a Unique Item Code, which lets you track where a particular item comes from. For example, you could create a code like “sneakers,” which shows that a particular pair of Nike Air Max was bought on your site. Or you could create a code like “air max,” which links directly to the manufacturer’s page for the model you’re selling.
Whatever method you choose, remember that you’ll need to include it in your description whenever you list an item for sale. That way, customers can click on the link and see exactly what you’re talking about.